One year of WHITEFOX Perth

Celebrating 1 Year of WHITEFOX Perth: A Year of Growth, Innovation, and Market Leadership

 

When WHITEFOX expanded into Perth in February 2023, it marked a pivotal moment in the brand’s national growth strategy. As the first office opened outside of Melbourne in Australia, WHITEFOX Perth was not just a new location but a bold statement of intent. With very few non-franchised luxury real estate companies operating in Western Australia, the Perth market was ripe for disruption, and WHITEFOX seized the opportunity with confidence and vision.

A Strategic Move into a Thriving Market

 

Perth’s property market was – and continues to be – a hotspot, with strong demand and rising property prices creating the perfect environment for a luxury real estate brand like WHITEFOX to thrive. Recognising the potential, Marty and the team assembled a dynamic group of young, hungry, and highly experienced advisors and negotiators. From day one, the Perth office was designed to deliver exceptional results, combining local expertise with WHITEFOX’s signature approach to luxury real estate.

Building a Powerhouse Team

The Perth office launched with seven talented staff members, including two exceptional Sales Directors, Ryan Smith and David Murray, who brought a wealth of experience and a proven track record of success. Their leadership, combined with the energy and ambition of the team, ensured WHITEFOX Perth hit the ground running.

Since its inception, the office has grown significantly, adding 17 more staff members to its ranks—with more on the way. This expansion reflects not only the success of the Perth office but also the trust and confidence clients have placed in the WHITEFOX brand.

A Prime Location and Statewide Reach

 

Strategically located on Rokeby Road in Subiaco, the WHITEFOX Perth office sits at the heart of one of the city’s most prestigious precincts. This prime location has allowed the team to establish a strong presence while servicing clients across the breadth of Perth. From luxury homes to high-end investments, WHITEFOX Perth has made its mark in 112 suburbs, transacting an impressive $329 million in property sales across 302 deals.

A Year of Achievements and Milestones

 

In just 12 months, WHITEFOX Perth has achieved remarkable milestones:

• Establishing itself as the only non-franchised luxury real estate brand in Western Australia.
• Building a team of 24 (and growing) talented professionals.
• Delivering exceptional results for clients, with an average sale price of just over $1.08M and average luxury asset price of $1.64M.
• Leveraging WHITEFOX’s innovative marketing strategies to set new standards in luxury real estate.
• These numbers are more than just statistics – they represent the trust and confidence buyers and sellers have placed in WHITEFOX Perth, solidifying its reputation as a market leader.

Highlight Sales: Defining Luxury in Perth

 

In its first year, WHITEFOX Perth has facilitated some of the city’s most prestigious property transactions, each showcasing the team’s ability to deliver exceptional results in the luxury market. Among the standout sales are:

101 Forrest Road, South Perth – $6,800,000
Sold by Jackson Tuttleby and Ryan Smith, this breathtaking riverside residence set a new benchmark for luxury living. With uninterrupted views of the Swan River and Perth skyline, the property featured expansive living spaces, cutting-edge design, and meticulous attention to detail, making it a true architectural masterpiece.

93A North Road, Bassendean – $5,100,000
This stunning property, sold by Adam Ghizzo and David Murray, combined modern elegance with timeless sophistication. Previously on the market twice with two premier brands—without success—this home was sold within just three weeks through a collaborative campaign with another agency. The sellers were thrilled with the outcome, which not only exceeded their expectations but also changed their belief that Western Suburbs agents were necessary to achieve a premium result.

8 Circe Circle, Dalkeith – $4,100,000
Another exceptional sale by Jackson Tuttleby and Ryan Smith, this contemporary home in one of Perth’s most sought-after suburbs featured sleek design, premium finishes, and a prime location close to top schools and amenities. It represented the perfect blend of luxury and practicality.

17 Inverness Crescent, Menora – $3,900,000
Sold by Connor Boyle and David Murray, this elegant property exuded charm and sophistication. The sellers approached WHITEFOX with a clear brief: no public home opens, no signboards, and qualified buyers only for private inspections. Over 120 days, the team conducted 18 private inspections, preserving the property’s exclusivity while delivering a seamless and stress-free experience. The result was a record-breaking sale that set a new standard in Menora.

18B Yaltara Road, City Beach – $3,750,000
Sold by Georgia Robertson and Ryan Smith, this coastal gem captured the essence of beachside living. A rare opportunity in City Beach, the property was a custom-designed architectural masterpiece with panoramic ocean views that will never be built out. Its unique design and unbeatable location made it a standout in the luxury market.

3 Regent Street, Mount Lawley – $2,590,000
Sold by David Murray and Adam Ghizzo, this property was sold through an incredible auction campaign. The sale was capped by a world-class auction performance from WHITEFOX CEO Marty Fox, who kept the crowd entertained and engaged, ultimately achieving an outstanding result that delighted both buyers and sellers.

These sales not only highlight the calibre of properties WHITEFOX Perth represents but the team’s ability to connect buyers with their dream homes while achieving outstanding results for sellers.

Looking Ahead

 

As WHITEFOX Perth celebrates its first anniversary, the team is poised for even greater success in the year ahead. With a strong foundation, a growing team, and an unwavering belief in what the brand can achieve, WHITEFOX Perth is not just participating in the market – it’s leading it.