1 year of WHITEFOX Northside

When WHITEFOX Northside launched just over a year ago, the objective wasn’t to tiptoe in, it was to make a statement. Shake the tree. Give homeowners north of the Yarra a smarter, sharper, and far more sophisticated way to sell. And under the leadership of Dylan Francis, that’s exactly what happened.

It began quietly, but with style. An intimate launch at our Carlton headquarters, 332 Drummond Street, a restored bluestone that once served as a jail watchhouse, now standing as a bold symbol of what WHITEFOX represents: unapologetically different, historically aware, and architecturally striking. Marble, mood, and a touch of mischief greet every visitor who steps through the door.

But this wasn’t about optics. It was always about output.

In just 12 months:
133 transactions
$223,447,441 in total sales
Properties sold across 39 suburbs
From a founding trio to a growing team of eleven and counting.

Led by Dylan, and powered by the likes of Paddy Tilli, Eleanor Currie, Vincent Silvestro, Fedja Bilic, Gabriel Tasevski, Melissa Privitelli, Nicholas Eres, Sarah Mostafa, Jamie-Lee Di Giorgio, and Ava Portelli—the Northside crew didn’t just enter the market, they reset it.

Take 54 Park Street, Moonee Ponds. A record-smashing deal that obliterated the previous $10,725,000 benchmark and delivered a headline-grabbing sale in Moonee Valley. Dylan, Lana Samuels, and Paddy combined for a result that changed expectations across the region and made it clear: luxury had arrived.

Then came Maribyrnong – 37 Newstead Street. Sold in 14 days. Six offers over $6M. Final result? $7.1M. Demand, created.

Travancore? Another record, and more proof that Dylan is one of the country’s most capable luxury agents – equal parts strategist, showman, and closer.

And the stories behind the stats are what make this team one-of-one.

Like Eleanor – who got hit by a bidder’s car before her first WHITEFOX auction… then wiped herself off and sold the property minutes later. That grit? It’s taken her from Brunswick East to Adelaide to New Zealand, where she now trains up-and-coming auctioneers in the WHITEFOX way.

Individual agents are hitting career bests – on price, performance, and self-belief. What’s clear is this: WHITEFOX has given them a platform to grow sharper, faster, and further than they thought possible.

And beyond the whiteboards and spreadsheets, there’s a culture that sticks. Wine tastings. Culture days. Team dinners. Support at AREC. Applause on marathon finish lines. This isn’t a brand, it’s a movement, with camaraderie baked into its DNA.

Now, with our second Northside office launching in Essendon and fresh energy like Melissa Privitelli joining the fold, the momentum isn’t slowing; it’s compounding.

Dylan hasn’t just led the charge—he’s set a benchmark. His commitment to client outcomes, team development, and high-performance thinking has set the tone not just for Northside but for the entire organisation.

One year in, the message is clear: WHITEFOX Northside hasn’t just entered the market.

We’ve moved the goalposts.

And we’re only getting started